Tirupathi and Tirumala is a pilgrimage town. People on pilgrimage don't drink or eat Meat non-vegetarian food including Egg and Fish. Consumption of liquor is prohibited in Tirumala. Smoking is also not allowed in Tirumala.
For Drinking it is advisable to use bottled mineral water only as the water available here might be sour in taste. As mentioned in the later section, the laddu of Tirupati is considered to be "nearly" as famous as the deity himself.